Paper I — Media: Functions, Contents and History Total Marks: 100
- News: Definition, Structure, Language, Reporting and Sub-Editing
- Feature, Column and Editorial: Difference of objectives, structure, style and content.
- Organizational Structures of national newspapers and news agencies
- Ethics of Journalism and Freedom of the Press
- Press Laws in Pakistan and Government Media Relationship
- Role of Sir Syed Ahmed Khan, Maulana Zafar Ali Khan, Muhammad Ali Johar, Hasrat Mohani and Hameed Nizami in Urdu Press of the Sub-Continent
- Role of Radio, Television, print media and internet in Pakistan
- Social and Developmental Responsibilities of Pakistani Media
- Importance of Radio TV Documentary and Live Programmes
- Difference between the news of print media and electronic media
Paper II — Communication, Advertising and Public Relations Total Marks: 100
- Process of Communication: source-message-channel-Receiver-Noise and Redundancy
- Barriers to Communication
- Principles of Effective Communication
- Development Communication and Development Journalism
- Difference between Mass Communication, Development Communication, Development Journalism and Development Support Communication
- Two step flow of communication and Opinion Leaders
- Public Relations: Definition and Scope-Tools of Public Relations-Public Relations in Pakistan-Difference between PR, Propaganda. Advertising and Publicity.
- Advertising: Definition-Merits and Demerits-Advertising business in Pakistan-Departments of an Advertising Agency.
- Importance of research in Advertising and Public Relations
- Advertising as the lifeblood of media
Recommended reading
8 titles- 01Hijazi and Naqqash: Mass Communication Theory and Practice, Lahore, 2005
- 02Lorenz: News Reporting and Writing. New York. 2005
- 03Vilanilam: Advertising Basics: London,. 2004
- 04Treadwell: Public Relations Writing. New York. 2005
- 05Teeble ed.: Print Journalism. New York. 2005
- 06Schwartz: Associated Press Reporting Handbook. New York. 2002
- 07Hijazi and Iftikhar: Mass Communication: Skills, uses and Issues: Lahore.2006
- 08Shafiq: Journalism and Communication Lahore. 2006
Others in Group E
You may take one subject from this group, so these are alternatives to Mass Communication, not companions to it.